Interactive Leading Edge Mobile Marketing
As today’s renters rely more heavily on mobile technology to access information,
365 Connect finds that it is critical to position its clients’ apartment communities
to take advantage of this emerging technology. With current statistics showing that
over 91% of the United States population has a mobile device, it is vital that multifamily
owners and operators deliver their communities on an interactive mobile platform.
365 Mobile Barcode Technology is another easy-to-use method to drive traffic
to 365 Connect clients’ communities on the “path of least resistance” philosophy.
A powerful tool that integrates with both the
365 Mobile Leasing Center and the
Leasing Center Classified Posting Tool, it increases the number entrance
points for apartment shoppers to access community information while eliminating
redundant marketing efforts, reducing operating costs and increasing traffic and
occupancy.
Mobile barcode technology, known as QR or Quick Response Codes, are perfect for
use in multifamily housing by allowing quick access to community information via
mobile web applications. QR Codes can be placed in a variety of locations and on
every piece of marketing material generated by a rental community.
Most SmartPhone Networks (iPhone, BlackBerry, Android, Palm Pre and Windows Mobile)
have QR Code scanning applications, which makes 365 Mobile Barcode Technology
ready to use. A Uniform Resource Locator (“URL”) is embedded in the QR Codes which,
when scanned, take prospective and current residents to the community’s Smartphone Platform. This simple process
enables apartment seekers and existing residents to instantly access community information
on their mobile devices.
365 Mobile Barcode Technology also gives apartment communities, their prospects
and residents an almost unlimited number of opportunities to push and pull mobile
web content by converting traditional marketing materials into interactive mobile
content. A community brochure or business card with a 365 Mobile Barcode provides
an instant link to the community’s mobile website