365 Connect Pushes Multifamily RSS Feeds to New Level

NEW ORLEANS, LA – 365 Connect, the leading web-based technology platform provider to the multifamily industry, announced today that it has launched multiple RSS feeds from both its Online Leasing Center and Resident Services Portal products. The 365 Connect RSS Feeds will enable both prospective and existing residents to subscribe to up-to-date, community-specific information in real time, and also provide data integration to other content sharing websites, social networks and mobile devices.

RSS Feeds, a common acronym for “Really Simple Syndication”, is a popular means of sharing content without requiring readers to constantly revisit a website to see what's new. The 365 Connect RSS Feeds contain headlines and hyperlinks to deeper content residing on the Online Leasing Center and Resident Services Portal, thus allowing subscribers to select the content they are seeking and to interact digitally with community updates.

By analyzing historical usage patterns of its database of apartment renters, 365 Connect was able to design its RSS feeds to push directly from the community to prospective and existing residents the information most frequently sought by them. The analysis indicated that 365 Connect should build four individual RSS Feeds to support Internet searches: Leasing Specials, Community News, Community Calendar Events and 365 Connect’s popular LearnTV educational and self-improvement videos.

Research also led to constructing the RSS Feeds to enable data integration with other websites, social networks and mobile devices. The 365 Connect RSS Feeds push Leasing Specials, Community News, Community Calendar Events and LearnTV Videos automatically to FaceBook and Twitter. Multifamily communities running on the 365 Connect Platform are uniquely able to easily maintain a strong social media presence with consistent and fresh content. Residents then have automatic access to important updates in real time on their social media sites without redundant logins and postings of data by staff, thereby leaving property managers free to handle other tasks.

In today’s ever expanding Internet marketplace, 365 Connect continues to deliver innovative solutions to apartment communities across the country. In deploying its RSS feeds, 365 Connect continues to carry out its “Locate, Lease and Live” strategy by simplifying the delivery of relevant community information to not only engage prospects seeking an apartment home, but also to retain existing residents.

About 365 Connect, LLC: Headquartered in New Orleans, Louisiana, 365 Connect was founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology. 365 Connect provides web-based technology solutions to the multifamily industry, with a focus on resident and management interaction and doing business in the digital world. Today, 365 Connect is rapidly becoming a leader in web-based multifamily technology platforms with an array of products ranging from online leasing centers and interactive resident platforms to MultifamilyBiz.com, a leading B2B industry portal. More information on 365 Connect businesses and services is available on the Web at: www.365connect.com