
Online video consumption is skyrocketing, known as the “New TV,” On-Demand Internet Video has become the ultimate platform for delivering relevant content to potential and existing residents. Research firm eMarketer projects that by 2011 more than 85% of the U.S. Internet population will consume Internet video, up from roughly 63% in 2006. The last time this kind of viewership growth occurred in a new medium was when the television was first introduced in the early 1950s.
The video component of online advertising is rapidly becoming an essential tool across all markets and the business of multifamily housing is no exception. Video testimonials add a personal touch to rental advertising while video tours and property slideshows can quickly and effectively introduce potential renters to amenities and services at the click of a mouse. In addition, this carefully constructed content can be widely distributed across social networking sites such as Facebook and MySpace as well as distributed virally across YouTube, enabling the distribution of promotional content to an eager audience of consumers.
The 365 Connect Team provides conference, event and property video services. We offer capture, editing and distribution services designed to provide you with the visual and audio solutions to meet and exceed your business objectives.