Simple, Fast, Accurate Classified Postings
Using a third party Internet listing service (“ILS”) has become very expensive,
so many multifamily owners have moved to using free classified advertising websites
as an economic marketing strategy. The most popular and effective free services
such as Craigslist and Backpage are good marketing solutions, but
they require daily, manual posting by community staff to gain marketing punch. This
time consuming process, which is subject to the increased human error of repetition
can be quickly expensive and discouraging.
The Classified Posting Tool delivers a fast, consistent and accurate tool
for posting accurate information to Craigslist and Backpage. Community
staff can quickly create a posting template by simply selecting a floor plan and
copying and pasting the necessary information into the template.
The Classified Posting Tool offers multiple templates for variety and automatically
delivers the image of the selected floor plan, community photos, amenities and contact
information in real time from the
Online Leasing Centers. Viewers of the advertisement immediately know that
the community is mobile friendly from the mobile icon and
QR Mobile Barcode giving fast access to the community’s Smartphone Platform. It also delivers
icons for immediate access to the community Facebook and Twitter pages.
The 365 Classified Posting Tool complements the efforts of the robust Marketing Syndication Platform and Featured Listing functionality by
delivering a simple one click interface to post relevant content on an individual
floor plan from the real time content of the
Online Leasing Center.