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Proxus Management Selects 365 Connect for Online Marketing, Leasing and Resident Services Platform

NEW ORLEANS, LA - 365 Connect, the New Orleans-based, award-winning online technology platform provider for the multifamily housing industry, announced today that Proxus Management, a unique third-party fee management firm, has selected 365 Connect to provide its online marketing, leasing and resident services platform across its managed portfolio. Proxus Management's selection amplifies 365 Connect's role as the leader in creating leading edge, web-based technology platforms for the multifamily industry.

Proxus Management is a modern and innovative third-party fee property management company to the multifamily housing industry. The foundation to Proxus' success is the company's care for its communities, environment and the use of technology to streamline and minimize overhead; which reduces operational expenses for both the company and its clients. Proxus has an emphasis on being paperless, and encourages all staff and industry partners to follow its lead in doing so.

“Entering an already crowded sector, we realized that we needed to do things differently,” explains Charles Raffay, CIO for Proxus Management. “Our approach to property management is different than that of many other companies in the market, we developed our HQLC (High Quality Low Cost) management model, which heavily emphasizes daily monitoring of key performance indicators, data analysis and process automation, to eliminate the typically costly and error prone work that is often done in the industry. We developed proprietary middleware software, called Proximity, which integrates various systems, including property management software, virtual PBX (phone) systems, Internet marketing, and several others, into an open, flexible, reporting and process automation tool. This provides a single source for all our data and pushes it out to people and processes that need it; in a usable form, producing consistent and correct information, eliminating (human) errors, and free up time for staff to focus on higher value add work for the properties we manage.”

Raffay further explains, “As part of this development we needed a leading industry partner who could help to automate our online marketing and leasing process. The 365 Connect Platform allowed us to completely eliminate the need for our managers or marketing team to spend time and money maintaining our online leasing activities. All they have to do is keep our property management software updated with accurate information and the interface between Proximity and 365 Connect does the rest. We have seen a significant increase in search engine rankings, inquiries and, most importantly, leases, brought about by our partnership with 365 Connect,” said Raffay.

365 Connect CEO Kerry W. Kirby stated, “We are truly honored that Proxus has selected us to deploy our platform across their portfolio of managed communities. More importantly, we are excited to hear about the dramatic increase in prospects and lease conversions our platform is delivering. The 365 Connect Platform is built to reduce the workload of site staff, so they can focus on more important issues, such as serving residents and signing new leases. The custom interface between Proximity and 365 Connect does all the updating for site staff.  This delivers a new scale of efficiency and ease of use, which fits right into the goals of Proxus.”

The 365 Connect Platform handles the issues every multifamily community faces with its unique ability to market communities across the internet on high traffic sites, automate social media postings and deliver desktop and mobile platforms for prospects to transact business. It follows the entire resident lifecycle and delivers services after the lease is signed, by providing residents with a content-rich platform laced with online services and communication tools to enhance retention rates.

Kirby added, “The 365 Connect Platform is one of the most integration-friendly and unique platforms in the multifamily housing industry. This custom integration with Proximity amplifies our message that we are the next generation platform for the multifamily industry, capable of not only marketing communities across the internet, but eliminating redundant marketing efforts and reducing operating expenses for our clients. We are proud to count Proxus among our growing list of clients.”

About Proxus Management LLC: Proxus Management LLC, based in Lexington, Kentucky, is a modern and innovative full-service residential property management company that began as a start-up in April 2012. Their executives shares many years of Property Management experience, and have worked outside the industry for fortune 500 companies such as, American Greeting and Lexmark International. Proxus Management specializes in fee management, which allows total focus on the client's needs, by placing its best resources on optimizing client assets. Proxus use the latest and greatest technology to streamline and minimize our overhead and operational expense as a company. For more information, visit

ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the AI-enabled platform reinvents operational performance to reduce costs, maximize efficiency, and accelerate revenue. Founded in 2003 with unrivaled industry knowledge, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are powering what’s next at