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Multifamily Operator BSR Trust Selects 365 Connect Technology Platform for Online Marketing and Leasing

NEW ORLEANS, LA - 365 Connect, the award-winning online technology platform provider for the multifamily housing industry, announced today that BSR Trust, LLC an owner and operator of multifamily communities in the Southeastern and South Central United States, has selected 365 Connect for their online marketing and leasing platform, across its entire portfolio of approximately 8,800 apartment units.

Focused on its mission to provide an exceptional living experience for residents at a community they are proud to call home, BSR Trust believes in delivering extraordinary services both onsite and online. With a growing portfolio and increasing demand for more advanced and sophisticated access to the web from multiple devices, BSR Trust turned to 365 Connect to help with its goal to create a seamless environment to make it easy to access services online.

"Our team spent a lot of time reviewing various providers in the market," said Scott Ray, Chief Administration Officer of BSR Trust. "We wanted to make certain that we knew all the latest technology available to take our growing portfolio to the next level online. After a deep review of various platforms, we selected 365 Connect due to their seamless integrations, leading-edge technology and the ability to reduce our online marketing costs. As BSR Trust's mission is to enhance the online experience for our prospective and current residents, the 365 Connect Platform stood above anythingavailablein the market."

"We are truly honored that BSR Trust selected our platform to utilize across their portfolio," 365 Connect CEO Kerry W. Kirby stated. "Their new marketing and leasing platform is built on the latest technology, not only allowing it to work on any device, but fully integrating with their management software for seamless updates and elimination of redundant data entry. The 365 Connect Platform is built to reduce the workload of site staff, so they can focus on more important issues, such as serving residents and signing new leases. The launch of our platform delivers a new scale of efficiency, which fits right into the goals of BSR Trust."

With 24 technology awards and counting, the 365 Connect Technology Platform is highly recognized by the multifamily industry for its unique ability to market communities across the Internet on high traffic sites, automate social media postings and deliver desktop and mobile platforms for prospects to transact business. Today, 365 Connect's innovative technology platforms are utilized across the nation by some of the most respected national, regional and local multifamily housing operators in the country.

Kirby added, "365 Connect continues to expand its platform to meet the growing needs of its clients. The 365 Connect Platform is designed to become the hub and access point for an array of information and services. As one of the most integration-friendly and unique platforms in the multifamily housing industry, you can rest assure that more exciting features will be released in the coming months across our platform. We are proud to count BRS Trust among our growing list of clients."

About BSR Trust: BSR Trust, founded in 1956 as Bailey Properties, is the result of the 2012 combination with Summit Housing Partners, two established multifamily companies, combining their people and portfolios to produce a high-performing organization that considers strength, profitability and growth as the cornerstones of its business. The mission of BSR Trust is to provide an exceptional living experience for residents at a community they are proud to call home, while creating value for their shareholders through strength, profitability, and growth. For more information, visit

ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the AI-enabled platform reinvents operational performance to reduce costs, maximize efficiency, and accelerate revenue. Founded in 2003 with unrivaled industry knowledge, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are powering what’s next at