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NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry announced today that its founder and CEO, Kerry W. Kirby, will participate in a webcast, Building a Local SEO Strategy to Attract Searching Renters. The webcast is scheduled to air on May 25, 2016 at 3:00 PM ET on MultifamilyBiz.com.
Exploring the changing landscape of marketing apartment communities online, the webcast will cover the critical building blocks of creating a successful local search engine optimization campaign. Highlights will include benefits of content marketing, the role social media plays in local search, and the importance of naming consistency, which can improve search rankings and branding efforts.
365 Connect Founder and CEO, Kerry W. Kirby, stated, “The Building a Local SEO Strategy to Attract Searching Renters webcast will deliver 60-minutes of a captivating, investigatory discussion concerning the rapid changes and trends that are affecting the way communities are presented and marketed online. The goal of this webcast is to encourage multifamily housing professionals to properly realign their technology and marketing focus.”
This webcast focuses on the recent changes in demographics, and therefore, the new developments in technology, which are causing a shift in the way apartment communities acquire new leases. Current statistics illustrate that the explosion of Millennials entering the rental market are impacting the apartment marketplace. Millennials are considered mobile due to their engagement in a number of social networks, and thus, are changing the way communities can be found online. As mobile devices simultaneously simplify and revolutionize the ways we engage online, local search results are rapidly rising to the forefront on every marketer’s checklist.
PowerHour’s Ernest F. Oriente, a property management industry professional since 1988 and the author of SmartMatch Alliances, will join Kirby on the webcast. Oriente and Kirby have presented in over 80 webcast together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of almost 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading edge programming.
“As we continue to look at innovative methods to reduce marketing spend, simplify the onboarding process, and engage residents, local search has emerged as a channel that levels the marketing playing field,” explained Kirby. “Focusing on the fact that nothing is more local than the communities in which we live, we have discovered methods to create high-quality SEO and online authority while establishing a strong online presence. We are excited to share our knowledge with our industry peers.”
ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the platform executes processes that accelerate operations and minimizes human intervention. Founded in 2003 with an unwavering commitment to connect people with where they live, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are ready for what’s next at 365connect.com