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365 Connect to Participate in User Experience Is Not Everything – It Is the Only Thing Webcast

NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry announced today that its founder and CEO, Kerry W. Kirby, will participate in a webcast, User Experience Is Not Everything – It Is the Only Thing. The webcast is scheduled to air on September 14, 2016 at 3:00 PM ET on

Exploring the changing landscape of marketing apartment communities online, the webcast will cover the critical building blocks of creating a successful user experience for both prospects and residents. Highlights will include the benefits of utilizing both visuals and storytelling as well as the importance of workflow patterns, which can further enhance conversion rates.

Kirby stated, “The User Experience Is Not Everything – It Is the Only Thing webcast will deliver 60-minutes of a captivating, investigatory discussion concerning the rapid changes and trends that are affecting the way communities are presented and marketed online. The goal of this webcast is to encourage multifamily housing professionals to properly realign their technology, branding strategy, and marketing focus.”

As current statistics illustrate, by the year 2020, the customer’s experience will become more important than the actual price and product. The webcast will mainly emphasize the relationship between the online and offline world of housing as it explores the interconnection of the two. With issues surrounding the consistency of design and the structure of web environments with their real world counterparts, this webcast will concentrate on how perception and response play an active role in the end user’s journey.

PowerHour's Ernest F. Oriente, a property management industry professional since 1988 and the author of SmartMatch Alliances, will join Kirby on the webcast. Oriente and Kirby have presented in over 80 webcasts together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of almost 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading-edge programming.

“With multiple channels to distribute information, it is imperative for the first impression of any community to remain consistent throughout every step of the housing process while delivering a cohesive solution that focuses on the entire resident lifecycle,” explained Kirby. “As we continue to look at innovative methods to increase lead flow, simplify onboarding processes, and engage residents, it is vital to optimize the user experience. We are excited to share our knowledge of this subject with our industry peers.”

Registration for User Experience Is Not Everything – It Is the Only Thing is available at

ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the AI-enabled platform reinvents operational performance to reduce costs, maximize efficiency, and accelerate revenue. Founded in 2003 with unrivaled industry knowledge, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are powering what’s next at