Defining the digital footprint.

Increasing Visibility in Search Positioning for Optimal Results

Highly sophisticated algorithms and stiff competition in the multifamily housing industry make appearing in local organic search results an increasingly laborious task. Fortunately, apartment communities are physical, local businesses, which can greatly benefit from content marketing, social media marketing, and NAPW optimization.

The objective of Local SEO: Marketing Strategies for Apartment Communities, is to provide guidance to the marketers of apartment communities. We reveal methods on how to optimize local search efforts that will enhance brand visibility, drive traffic, deliver qualified leads, and improve user engagement.

White Paper Discussion Points

  • Defining local search engine optimization (SEO) and organic results.
  • Examining the current search landscape for local relevance.
  • Importance of establishing name, phone, and address consistency.
  • The mobile movement’s effect on localized search position results.
  • Appealing to mobile renters in way that extend beyond the delivery of leasing tools.
  • Value of reputation building, citations, and backlinks.

Mobile technology, geolocation technology, and daily advances to search engine algorithms are changing the way apartment communities are marketing their properties. Having a holistic, local SEO strategy, focused on improving the search experience of users seeking rental housing, is now imperative to the success of your apartment community. In this white paper, we illustrate how apartment communities have the ability to reduce marketing spend and decrease resident acquisition costs by increasing visibility in local search results.


With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.

Research Resources