Media Center

Stay current with our latest news.

365 Connect Explores How Gen-Z is Reshaping the Multifamily Housing Market in Live Webcast

NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that its founder and CEO, Kerry W. Kirby, will serve as keynote speaker in a live webcast. The webcast,Reshaping the Multifamily Market with Generation-Z Renters, is scheduled to air on August 8, 2018 at 3:00 P.M. ET on MultifamilyBiz.com, the largest media platform in the multifamily housing industry.

Reshaping the Multifamily Market with Generation-Z Renters examines the impact and influence this burgeoning generation is having on the multifamily industry. The webcast focuses on the unique needs of Generation-Z, including their modernized preferences, which will affect every corner of the apartment industry, from amenity offerings to digital marketing strategies. In examining the current climate of data sharing and technology trends, the webcast also details ways to remain relevant to this hard-to-reach market and capitalize on Generation-Z’s desire for housing that accommodates their entrepreneurial spirit and love of new life experiences.

“Millennials have spent a significant amount of money on rent, but Generation-Z stands to surpass even them,” Kirby explained. “With current estimates indicating that members of Generation-Z will spend an average of $226,000 on rent before ever owning a home, it is evident the rental market will have to think outside the box to capture this largely untapped demographic. This generation will transform how our industry crafts amenity packages, markets communities, and delivers digital services.”

Joining Kirby is property management expert, Ernest F. Oriente of PowerHour, an industry professional since 1988 and the author of SmartMatch Alliances. Oriente and Kirby have presented over 100 webcasts together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of almost 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading-edge programming.

Oriente responded, “Kerry is a profound researcher and analyzer of all things multifamily, and I am excited to join him on a discussion of this very timely and comprehensive subject. We strive to bring a balance of diverse content to our audience, so they may accommodate the unprecedented growth in the industry, fueled by the next generation of renters.”

“Generation-Z is the first demographic born completely within ‘The Digital Age,’” Kirby concluded. “As we examine methods used to grasp this socially native generation, we have found it imperative for multifamily housing operators to leverage targeted marketing tactics in order to engage and retain this lucrative group of renters. We are excited to share our knowledge of this subject with our industry peers.”

Registration for the webcast is available at MultifamilyBiz.com.

MULTIFAMILYBIZ.COM + POWERHOUR WEBCAST SERIES: Founded by multifamily housing industry thought-leaders Kerry W. Kirby and Ernest F. Oriente, the MultifamilyBiz.com + PowerHour Webcast is a monthly series of comprehensive, educational, and leading-edge programming. The webcasts are presented and hosted on MultifamilyBiz.com, the largest media platform for the multifamily housing industry, which delivers news, events, and resources to more than one million monthly visitors. Explore: www.multifamilybiz.com

ABOUT 365 CONNECT: 365 Connect was founded in 2003 with an unwavering commitment to transforming how apartment communities market, lease, and retain residents. As a leading provider of award-winning technology platforms for the multifamily housing industry, we deliver a fully-integrated suite of comprehensive solutions that automate marketing, simplify transactions, and serve residents after the lease is signed. 365 Connect allows its clients infinite expansion, robust integrations, and the ability to revolutionize user experiences. Explore: www.365connect.com