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365 Connect Promotes Prospect Engagement and Product Evolution in Live Webcast

NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced today the company that its CEO, Kerry W. Kirby, will serve as keynote speaker in a live webcast. The webcast, Building the Ultimate User Experience Through Measuring Engagement Versus Response, is scheduled to air on March 25, 2020 at 3:00 P.M. ET on, the largest media resource in the multifamily housing industry.

Building the Ultimate User Experience Through Measuring Engagement Versus Response explores the importance of nurturing your prospective resident through the rental housing process. The webcast delves into the latest developments made in content and social media marketing, website design, and digital metrics. It argues that our industry must keep an eye on our customers’ problems and inconveniences to deliver solutions and streamline workflows.

“Immersive website experiences, live video streaming, and social shopping have opened doors for marketers to widen their targeted net of prospects,” Kirby explained. “With these tools, you can not only communicate with leads across the world, but also deliver valuable engaging content that gives them insight to the experience of living in your community. Yet, with this expanded pool of possible leads has come with a very modern problem — we’re focusing on numbers, instead of relationships.”

Joining Kirby is property management expert, Ernest F. Oriente of PowerHour, an industry professional since 1988 and the author of SmartMatch Alliances. Oriente and Kirby have presented over 100 webcasts together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of almost 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading-edge programming.

Oriente responded, “Kerry is the ultimate go-to resource for all things digital within the multifamily housing arena, and I am excited to join him in this discussion on this important topic. As with all the material we produce for our webcast series, we strive to deliver relevant, straightforward information to our audience, so they can better prepare for the newest wave of developments in the market.”

Kirby concluded, “We shouldn’t be fixated on numbers, as much as the quality of leads and how we engage with them. Multifamily owners and operators need to focus on forming connections with our prospects and nurturing them through the resident lifecycle, instead of simply responding to their inquiries on the need-to-know basis. There is a considerable difference between worthwhile engagement and simple response.”

Registration for the webcast is available at

MULTIFAMILYBIZ.COM + POWERHOUR WEBCAST SERIES: Founded by multifamily housing industry thought leaders Kerry W. Kirby and Ernest F. Oriente, the + PowerHour Webcast is a monthly series of comprehensive, educational, and leading-edge programming. The webcasts are presented and hosted on, the largest media platform for the multifamily housing industry, which delivers news, events, and resources to more than one million monthly visitors. Explore:

ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the platform executes processes that accelerate operations and minimizes human intervention. Founded in 2003 with an unwavering commitment to connect people with where they live, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are ready for what’s next at