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365 Connect to Participate in Webcast on Building Digital Marketing Ecosystems for Multifamily Housing

NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry announced today that its CEO, Kerry W. Kirby, will serve as keynote speaker for a live webcast. The webcast, Building Digital Ecosystems to Amplify Your Marketing, is scheduled to air on August 16, 2017 at 3:00 PM ET on, the largest media platform in the multifamily housing industry.

Building Digital Ecosystems to Amplify Your Marketing will deliver captivating, investigatory discussion concerning the nature of digital ecosystem technology and how it can be leveraged to optimize marketing channels commonly used in the multifamily housing industry. The webcast will delve into how technological shifts are affecting the campaigns and strategies of marketing managers. In evaluating these shifts, it explores the rise of mobile and social platforms, which are now changing how prospective renters consume information in the housing search process.

Kirby explained, “The concept of a digital ecosystem was first put forward fifteen years ago by a group of European researchers, who created a model to advance the development of information and communication-based technology products in competitive, highly fragmented markets. In order to embrace new technology platforms that can bridge the gap between the offline and online world of housing, we must look to digital ecosystems as the ideal method to unify multiple systems into a manageable solution for today’s modern marketing managers.”

Joining Kirby is property management expert, Ernest F. Oriente of PowerHour, an industry professional since 1988 and the author of SmartMatch Alliances. Oriente and Kirby have presented nearly 100 webcasts together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading-edge programming.

“When you examine marketing trends, as well as the ways in which we transact business, the playing field has drastically changed. Not only do we now rely on collaborative partnerships with both those inside and outside the multifamily housing industry, but we also depend on integrative systems that expand our products and services to new heights,” Kirby concluded. “As we continue to discover innovative methods to simplify onboarding practices and better serve residents, it is crucial that multifamily housing operators realign their strategies to accommodate the next generation of renters. We are excited to share our knowledge of this subject with our industry peers.”

Registration for the webcast is available at

ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the AI-enabled platform reinvents operational performance to reduce costs, maximize efficiency, and accelerate revenue. Founded in 2003 with unrivaled industry knowledge, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are powering what’s next at