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365 Connect to Participate in Webcast on Utilizing Resident Portals to Serve Next Generation Renters

NEW ORLEANS, LA - 365 Connect, a leading provider of award-winning marketing, leasing, and resident technology platforms for the multifamily housing industry, announced today that its founder and CEO, Kerry W. Kirby, will serve as keynote speaker for a live webcast. The webcast, Utilizing Resident Portals to Serve Next Generation Renters, is scheduled to air on November 15, 2017 at 3:00 PM ET on, the largest media platform in the multifamily housing industry.

Utilizing Resident Portals to Serve Next Generation Renters will deliver captivating, investigatory discussion concerning resident portal technology and how it can be leveraged to serve and retain residents in the multifamily housing industry. The webcast will delve into the way the rapid adoption of technology combined with the shifting demographic of renters created an industry-wide expectation to provide residents with seamless access to the digital services they have come to expect. In evaluating these shifts, the webcast explores the rise of mobile and social platforms, which are now changing how renters consume information and communicate — not only during the housing search, but also after the lease is signed.

Kirby stated, “Normally, it takes a span of time to truly identify the characteristics that define one generation from another, but this has never been the case with Gen-Z. This generation grew up in the Digital Age, and because of their exposure to technology, they demand next-level digital services. They are fully mobile, utilize multiple social media platforms, and communicate through text messaging. With these insights in mind, it is more important than ever for multifamily housing operators to embrace new technology platforms that meet the needs of this unique and unprecedented demographic of renters.”

Joining Kirby is property management expert, Ernest F. Oriente of PowerHour, an industry professional since 1988 and the author of SmartMatch Alliances. Oriente and Kirby have presented over 100 webcasts together, covering an array of topics from strategies on maintaining optimum performance of multifamily communities to the latest technology trends. With a combined experience of almost 50 years in the multifamily housing industry, Oriente and Kirby deliver comprehensive, educational, and leading-edge programming.

“As the digital footprint extends beyond control, isolated websites, fragmented data, and patchwork transactional components represent an incomplete picture of how the next generation is engaging online. Flexible cloud-hosted technology, open APIs, and scalable infrastructure are paving the way to integrate multiple communication and transactional platforms into a unified solution,” Kirby concluded. “As we continue to look at innovative methods to simplify onboarding practices and serve residents, it is crucial that multifamily housing operators realign their strategies to accommodate the next generation of renters. We are excited to share our knowledge of this subject with our industry peers.”

Registration for the webcast is available at

MULTIFAMILYBIZ.COM + POWERHOUR WEBCAST SERIES: Founded by multifamily housing industry thought-leaders Kerry W. Kirby and Ernest F. Oriente, the + PowerHour Webcast is a monthly series of comprehensive, educational, and leading-edge programming. The webcasts are presented and hosted on, the largest media platform for the multifamily housing industry, which delivers news, events, and resources to more than one million monthly visitors. Explore:

ABOUT 365 CONNECT: 365 Connect delivers the world's most sophisticated automated marketing, leasing, and resident engagement platform for multifamily communities across the globe. Designed to modernize transactions that empower people, the platform executes processes that accelerate operations and minimizes human intervention. Founded in 2003 with an unwavering commitment to connect people with where they live, 365 Connect is built for renters, management teams, and today's changing world. Learn how we are ready for what’s next at