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Inbound Digital Strategies for Modern Marketing Managers

This whitepaper examines the necessary steps to structure and distribute content, which will not only engage target audiences but will also allow apartment owners and marketing directors to accomplish their objective in becoming a relevant source of information for the surrounding community. We will delve into the definition of content marketing and the importance of its structuring, audience targeting, distribution channels, social media reach, and keyword logic, in addition to the advantages new, original content has on maintaining organic search placement.

Discussion Points

  • Enhancing online presence through written and visual content.
  • Increasing brand awareness and trust with relevancy of content.
  • Educating the consumer and promoting engagement in your market.
  • Utilizing intersecting distribution channels to maximize social interactions.
  • Building strong organic search engine placement through focused content.
  • Creating keyword logic, using high-volume terms with low keyword difficulty.

As modern marketing evolves to accommodate the needs of its consumers, the multifamily housing industry can expect the scope of content marketing to continuously grow. In its acceptance, content marketing has proven to be more effective in cost, reach, and engagement than traditional outbound marketing initiatives. This research whitepaper focuses on this once alternative marketing method that has now reached the mainstream and is emerging across a wide range of verticals, including multifamily housing communities.


With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.

Research Resources

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