Research

Defining the digital footprint.

Delivering Your Community to the Hands of Today’s Mobile Renter

This white paper explores the phenomenon of mobile technology as it investigates the current scale of market penetration. Using the latest statistics, our research illustrates the continual increase of mobile users across the globe. As this white paper progresses, the scope of its research narrows, concentrating on the American infatuation with smartphones and its correlation to the importance of businesses creating mobile-friendly websites. With easily accessible mobile technology becoming an industry standard, consumers expect information and subsequent accommodation on demand.

White Paper Discussion Points

  • The penetration of global mobile usage in the modern market.
  • The habits of the American populace when it comes to mobile phone usage.
  • The prevalent renter demographics to target in your mobile marketing strategy.
  • The impact of mobile video on your apartment marketing as a whole.
  • The rise of e-commerce, in lieu of the traditional brick-and-mortar retail experience.
  • The popularity of mobile banking and the decline of physical bank branches.

In addition to considering the global scale of mobile technology and the use of smartphones in the United States, this white paper analyzes user demographics, as well as the expansion of m-commerce, mobile banking, and mobile video usage. The objective is to educate industry professionals, so they may better understand the mobile movement, how it has changed the prospect’s methods of browsing online, and the ways in which multifamily leaders can effectively connect with today’s renter.

Data
Driven
Research

With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.

Research Resources