Research

Defining the digital footprint.

Increasing Visibility in Search Positioning for Optimal Results

Highly sophisticated algorithms and stiff competition in the multifamily housing industry make appearing in local organic search results an increasingly laborious task. Fortunately, apartment communities are physical, local businesses, which can greatly benefit from local SEO efforts, such as keyword-rich content production, citation building, NAPW consistency, social media optimization, and online review management.

The objective of Local Search – The Building Blocks: Leveraging the Power of Location is to provide guidance to owners, managers, and marketers of apartment communities. We reveal methods on how to optimize local search efforts that will drive traffic, deliver qualified leads, and improve user engagement.

White Paper Discussion Points

  • Defining local search engine optimization (SEO) and methods of improvement.
  • Examining the prominence of geo-location technology to your local SEO strategy.
  • Establishing the importance of name, address, phone, and website (NAPW) consistency.
  • Exploring the mobile movement’s effect on local search position results.
  • Analyzing the value of building your online reputation through reviews and citations.

Daily advances to search engine algorithms are changing the way apartment communities are marketing their properties. Having a holistic, local SEO strategy, focused on improving the search experience of users seeking rental housing, is now imperative to the success of your apartment community. In this whitepaper, we’ll illustrate how apartment communities have the ability to reduce marketing spend and decrease resident acquisition costs by increasing their brand’s visibility in local search results.

Data
Driven
Research

With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.

Research Resources