Defining the digital footprint.

Next Generation Strategies for Modern Marketing Managers

This white paper examines the necessary steps to structure and distribute content that will not only engage target audiences, but will also allow apartment owners and marketing directors to accomplish their objective in becoming a relevant source of information for the surrounding community. We will delve into the definition of content marketing and the importance of its structuring, audience targeting, distribution channels, social media reach, keyword logic, and the advantages new, original content has on maintaining organic search placement.

White Paper Discussion Points

  • Enhancing online presence through content and image pairing.
  • Increasing brand awareness and trust with relevancy of content.
  • Educating the consumer and promoting engagement in your market.
  • Utilizing intersecting distribution channels to maximize social interactions.
  • Building strong organic search engine placement through focused content.
  • Creating keyword logic through content pairing that validates market intent.

Content marketing provides the multifamily industry with the opportunity to effectively market individual apartment communities across multiple online channels by utilizing an integrated social media distribution approach. This research white paper brings into focus the alternative marketing methods that are emerging across a wide range of verticals including multifamily housing communities. These alternative methods are proving to be more effective in costs, reach, and engagement than current marketing initiatives.


With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.

Research Resources