Defining the digital footprint.
This white paper examines the necessary steps to structure and distribute content that will not only engage target audiences, but will also allow apartment owners and marketing directors to accomplish their objective in becoming a relevant source of information for the surrounding community. We will delve into the definition of content marketing and the importance of its structuring, audience targeting, distribution channels, social media reach, keyword logic, and the advantages new, original content has on maintaining organic search placement.
Content marketing provides the multifamily industry with the opportunity to effectively market individual apartment communities across multiple online channels by utilizing an integrated social media distribution approach. This research white paper brings into focus the alternative marketing methods that are emerging across a wide range of verticals including multifamily housing communities. These alternative methods are proving to be more effective in costs, reach, and engagement than current marketing initiatives.
With the evolution of mobile, social, and localized search, interaction with modern renters is now dramatically different. Our research evaluates technology utilization across a broad spectrum of subjects and focuses on its effect upon the multifamily housing industry. Whether you cater to market-rate, affordable properties or student-oriented communities, our research projects will shed light on how your prospects and residents are viewing your community online.
This white paper explores the phenomenon of mobile technology as it investigates the current scale of market penetration. Using the latest statistics, our research illustrates the continual increase of mobile users across the globe. As this white paper progresses, the ...Read More +
This white paper examines the necessary steps to structure and distribute content that will not only engage target audiences, but will also allow apartment owners and marketing directors to accomplish their objective in becoming a relevant source of ...Read More +