Talking Tech. Taking Names.
In recent years, the multifamily industry has seen an increase in the way apartment communities utilize content to reach target audiences, whether distributed directly through a website or across social media. According to the Content Marketing Institute, ninety-two percent of marketers say that their company views content as a business asset, and there have been numerous case studies, whitepapers, and reports surrounding marketers’ obsession with using content to reach modern-day audiences. But, what do prospects and residents really think of this content we work so hard to produce?Read More +