Talking Tech. Taking Names.
The saturation of data collected from our use of the Internet and other technologies is both fascinating and overwhelming. Even with numerous analytical tools at our disposal, 63 percent of marketing professionals say that data-driven personalization is a difficult strategy to execute, leaving 95 percent of businesses in need of more efficient ways to manage their unstructured data. This begs the question: where do we draw the line on how much information is too much?Read More +